@book{OPUS4-266,
  title     = {Handbuch des Anzeigengesch{\"a}fts},
  editor    = {Breyer-Mayl{\"a}nder, Thomas},
  isbn      = {3-929122-77-4},
  pages     = {418 S.},
  year      = {2005},
  language  = {de}
}