TY  - INPR
U1  - Preprint
A1  - Klasen, Andreas
A1  - Luarsabishvili, George
A1  - Lomitashvili, Tengiz
A1  - Taniguchi, Kiyoshi
A1  - Rosbach, Kristian
A1  - Suter, Robert
T1  - Policy Approaches to Stimulate Georgian Exports
T2  - ADB Central and West Asia Working Paper Series
N2  - The paper highlights that exporters can significantly benefit from a comprehensive export promotion strategy combined with an ecosystem-based “team” approach. Export promotion programs to raise awareness and build capacity should focus on trade practices and international business skills. Targeted marketing support and customer matchmaking can help address challenges such as lack of market access or low sector visibility. The paper also notes that public intervention through financial support and risk mitigation is important for firms with an international orientation.
KW  - Promotion
KW  - Trade
KW  - Policy
KW  - Export
KW  - Handel
Y1  - 2024
UR  - https://www.adb.org/sites/default/files/publication/972686/cwwp-013-policy-approaches-stimulate-georgian-exports.pdf
SN  - 2313-7355 (Print)
SS  - 2313-7355 (Print)
SN  - 2313-7363 (PDF)
SS  - 2313-7363 (PDF)
U6  - https://doi.org/10.22617/WPS240292
DO  - https://doi.org/10.22617/WPS240292
VL  - 2024
IS  - 13
SP  - 1
EP  - 24
ER  -