@incollection{Breyer-Mayl{\"a}nderL{\"o}ffel2013,
  author    = {Breyer-Mayl{\"a}nder, Thomas and L{\"o}ffel, Marc},
  title     = {Relaunch digitaler Produkte : Charakteristika und Maßnahmen},
  booktitle = {Praxishandbuch Relaunch},
  editor    = {Pepels, Werner},
  isbn      = {978-3-86329-602-5},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {303 -- 325},
  year      = {2013},
  subject      = {Markenpolitik},
  language  = {de}
}