@incollection{Breyer-Mayl{\"a}nder2013,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {Sachleistungsmarketing},
  booktitle = {Marketing im Nebenfach},
  editor    = {Pepels, Werner},
  isbn      = {978-3-8305-3253-8},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {195 -- 213},
  year      = {2013},
  subject      = {Marketing},
  language  = {de}
}