@unpublished{Breyer-Mayl{\"a}nder2016,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {All business is local},
  series    = {Markenartikel : das Magazin f{\"u}r Markenf{\"u}hrung},
  organization    = {Markenverband},
  issn      = {0342-1236},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {100 -- 102},
  year      = {2016},
  subject      = {Wirtschaft},
  language  = {en}
}