@book{Breyer-Mayl{\"a}nder2004,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {Einf{\"u}hrung in das Medienmanagement},
  isbn      = {3-486-27594-1},
  pages     = {X, 229 S.},
  year      = {2004},
  language  = {de}
}