@book{BreyerMaylaender2004,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Einf{\"u}hrung in das Medienmanagement},
  publisher = {Oldenbourg},
  address   = {M{\"u}nchen; Wien},
  isbn      = {3-486-27594-1},
  pages     = {X, 229 S.},
  year      = {2004},
  language  = {de}
}