@book{BreyerMaylaender2006,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Managementaufgabe integrierte Unternehmenskommunikation},
  publisher = {Expert},
  address   = {Renningen},
  isbn      = {978-3-8169-2622-1},
  pages     = {199 S.},
  year      = {2006},
  language  = {de}
}