@book{Breyer-Mayl{\"a}nderSeeger2006,
  author    = {Breyer-Mayl{\"a}nder, Thomas and Seeger, Christof},
  title     = {Medienmarketing},
  isbn      = {978-3-8006-3328-9},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {X, 248},
  year      = {2006},
  language  = {de}
}