@article{BreyerMaylaender, author = {Thomas Breyer-Mayl{\"a}nder}, title = {Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise}, series = {Beitr{\"a}ge aus Forschung und Technik}, number = {2009}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus-298}, pages = {127 -- 129}, abstract = {Due to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of the structural and financial crisis.}, language = {de} }