@unpublished{Breyer-Mayl{\"a}nder2010,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {Der neue Schwerpunkt Vertriebsmarketing},
  series    = {Kundenmangement im Blick},
  number    = {1/10},
  organization    = {ConCeptCard},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {1 -- 6},
  year      = {2010},
  language  = {de}
}