@incollection{BreyerMaylaender2011,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Medienmarketing},
  series = {Kompendium Kulturmarketing : Handbuch f{\"u}r Studium und Praxis},
  editor    = {Armin Klein},
  edition   = {1.},
  publisher = {Vahlen},
  address   = {M{\"u}nchen},
  isbn      = {978-3-8006-3886-4 (Print)},
  doi       = {10.15358/9783800638871\_331},
  pages     = {331 -- 357},
  year      = {2011},
  language  = {de}
}