@incollection{BreyerMaylaender2005,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Crossmedia und Anzeigen: Zeitungen im Online-Markt},
  series = {Handbuch des Anzeigengesch{\"a}fts},
  publisher = {ZV Zeitungs-Verl. Service GmbH},
  address   = {Berlin},
  isbn      = {3-929122-77-4},
  pages     = {313 -- 368},
  year      = {2005},
  language  = {de}
}