@techreport{Breyer-Mayl{\"a}nderZerres2022,
  type      = {Working Paper},
  author    = {Breyer-Mayl{\"a}nder, Thomas and Zerres, Christopher},
  title     = {Kommunikation als zentrale F{\"u}hrungskompetenz},
  series    = {Arbeitspapiere f{\"u}r Marketing und Management},
  number    = {68},
  editor    = {Zerres, Christopher},
  organization    = {Hochschule Offenburg},
  issn      = {2510-4799},
  doi       = {10.48584/opus-6439},
  institution = {Fakult{\"a}t Medien (M) (ab 22.04.2021)},
  series    = {Arbeitspapiere f{\"u}r Marketing und Management},
  number    = {68},
  pages     = {10},
  year      = {2022},
  language  = {de}
}