@incollection{Breyer-Mayl{\"a}nder2023,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {St{\"a}rkenorientierte F{\"u}hrung f{\"u}r Medienh{\"a}user},
  booktitle = {Jahresreport Digital 2023},
  organization    = {Bundesverband Digitalpublisher und Zeitungsverleger (BDZV)},
  institution = {Fakult{\"a}t Medien (M) (ab 22.04.2021)},
  pages     = {92 -- 100},
  year      = {2023},
  subject      = {F{\"u}hrung},
  language  = {de}
}