@article{Breyer-Mayl{\"a}nder2004,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {Responsequoten, Blickaufzeichnung und Akzeptanz bei der Nutzung unterschiedlicher Online-Werbemittel},
  journal   = {Beitr{\"a}ge aus Forschung und Technik},
  number    = {2004},
  organization    = {Institut f{\"u}r Angewandte Forschung (IAF)},
  issn      = {1866-9352},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-38273},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {93 -- 95},
  year      = {2004},
  abstract  = {In cooperation with Badische Zeitung Online, the online service of a regional newspaper, the University of Applied Sciences in Offenburg realized analytic surveys about the efficiency of different types of online-advertisement.},
  language  = {de}
}