@article{BreyerMaylaender,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Fr{\"u}hwarnsysteme in Presseverlagen},
  series = {Beitr{\"a}ge aus Forschung und Technik},
  number    = {2004},
  organization    = {Institut f{\"u}r Angewandte Forschung (IAF)},
  issn      = {1866-9352},
  pages     = {96 -- 98},
  abstract  = {An empiric survey among more than 800 publishers of periodical publications (newspapers and magazines) in Germany showed that there is a set of parameters established that are used to be prepared for crisis management in the publishing business. We can see that most of the publishers concentrate on financial parameters that could not provide the full range of information or the internal status of the company. These weak signals are definitely necessary to install an early warning system. Instruments of strategic management like Balanced Score Cards and portfolio analysis are only used by a minority of publishing companies.},
  language  = {de}
}