@article{Breyer-Mayl{\"a}nder2006,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {Unternehmenskommunikation im mittelst{\"a}ndischen Unternehmen - Tendenzen und Perspektiven in der Ortenau},
  journal   = {Beitr{\"a}ge aus Forschung und Technik},
  number    = {2006},
  organization    = {Institut f{\"u}r Angewandte Forschung (IAF)},
  issn      = {1866-9352},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-38256},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {91 -- 93},
  year      = {2006},
  abstract  = {Integrated communication is a necessary concept to make sure that different types of communication like e.g. Public Relations and advertising are heading in the same direction by coordinating content and graphic structures. Small and medium sized companies in the Ortenau are using the Internet for internal and external communication. The necessity to improve the communication process on the one hand and the limited resources for information and communication in enterprises on the other hand shows that the communication activities of the companies could still be improved.},
  language  = {de}
}