@unpublished{Breyer-Mayl{\"a}nderEffing2024,
  author    = {Breyer-Mayl{\"a}nder, Thomas and Effing, Marion},
  title     = {Die Relevanz strategischer Verwaltungskommunikation},
  series    = {Public Marketing},
  volume    = {16},
  number    = {5-6},
  issn      = {1867-4496},
  institution = {Fakult{\"a}t Medien (M) (ab 22.04.2021)},
  pages     = {48 -- 51},
  year      = {2024},
  abstract  = {Marion Effing, Hochschule f{\"u}r angewandtes Management, und Prof. Dr. Breyer-Mayl{\"a}nder von der Hochschule Offenburg zeigen anhand der Stadt Karlsruhe, welche Potenziale die strategische Kommunikation bietet.},
  subject      = {Marketing},
  language  = {de}
}