TY  - MGZN
U1  - Beitrag zu einem Periodikum
A1  - Breyer-Mayländer, Thomas
T1  - Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise
JF  - Beiträge aus Forschung und Technik
N2  - Due to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of the structural and financial crisis.
KW  - Medienwirtschaft
KW  - Finanzkrise
KW  - media economy
KW  - financial crisis
Y1  - 2009
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus-298
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus-298
IS  - 2009
SP  - 127
EP  - 129
ER  -