@book{OPUS4-266,
  title     = {Handbuch des Anzeigengesch{\"a}fts},
  editor    = {Thomas Breyer-Mayl{\"a}nder},
  publisher = {Berlin},
  address   = {ZV GmbH},
  isbn      = {3-929122-77-4},
  pages     = {418 S.},
  year      = {2005},
  language  = {de}
}