@article{RohbockEberhardtJagoda,
  author    = {Ute Rohbock and Laure Eberhardt and Martha Jagoda},
  title     = {Eye-tracking study of an online shop environment},
  volume    = {2010},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus-681},
  pages     = {106 -- 109},
  abstract  = {Prof. Gitte Lindgaard, from the University of Carleton, Canada, says that viewing only some milliseconds of the first page of a website defines our general opinion about it [1]. For an online-shop, it would therefore be essential to have a first page that is not only pleasing to the eye, but also understandable enough to not loose the attention of the user. More and more companies are nowadays using the Internet not only as a showcase anymore, but as a full-strength selling tool, needing thus to convince their users and clients at first glance. This paper shows the analysis of two online-shops in the magazines’ field thanks to eye-tracking. With the analysis of the testers’ glances and their comments during and after the test, the usability of these two websites has been evaluated.},
  language  = {en}
}