TY  - JOUR
U1  - Zeitschriftenartikel, nicht wissenschaftlich
A1  - Rohbock, Ute
A1  - Eberhardt, Laure
A1  - Jagoda, Martha
T1  - Eye-tracking study of an online shop environment
N2  - Prof. Gitte Lindgaard, from the University of Carleton, Canada, says that viewing only some milliseconds of the first page of a website defines our general opinion about it [1]. For an online-shop, it would therefore be essential to have a first page that is not only pleasing to the eye, but also understandable enough to not loose the attention of the user. More and more companies are nowadays using the Internet not only as a showcase anymore, but as a full-strength selling tool, needing thus to convince their users and clients at first glance. This paper shows the analysis of two online-shops in the magazines’ field thanks to eye-tracking. With the analysis of the testers’ glances and their comments during and after the test, the usability of these two websites has been evaluated.
KW  - Augenfolgebewegung
KW  - eye-tracking-movement
Y1  - 2010
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus-681
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus-681
VL  - 2010
SP  - 106
EP  - 109
ER  -