@article{GeigenmuellerGreschuchna,
  author    = {Anja Geigenm{\"u}ller and Larissa Greschuchna},
  title     = {How to Establish Trustworthiness in the Initiation of Service Relationships},
  series = {Journal of marketing theory and practice},
  volume    = {19},
  number    = {4},
  issn      = {1069-6679},
  pages     = {391 -- 405},
  language  = {en}
}