@incollection{MuellerGast2014,
  author    = {Andrea M{\"u}ller and Oliver Gast},
  title     = {Customer Experience Tracking - Online-Kunden conversion-wirksame Erlebnisse bieten durch gezieltes Emotionsmanagement},
  series = {Smart Big Data Management},
  editor    = {Frank Keuper},
  isbn      = {978-3-8325-3768-5},
  pages     = {313 -- 343},
  year      = {2014},
  language  = {de}
}