@incollection{BreyerMaylaender2005,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Eventmanagement als Baustein der integrierten Unternehmenskommunikation},
  series = {Handbuch Eventmanagement},
  publisher = {kopaed},
  address   = {M{\"u}nchen},
  isbn      = {3-938028-29-7},
  pages     = {97 -- 130},
  year      = {2005},
  language  = {de}
}