@phdthesis{Baier,
  type      = {Bachelor Thesis},
  author    = {Sabrina Baier},
  title     = {Employer Branding f{\"u}r die Generation Z},
  address   = {Offenburg},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-17037},
  pages     = {IV, 77, M},
  abstract  = {Empfehlungen f{\"u}r die Kommunikationsstrategie des externen Employer Branding anhand empirisch ermittelter Anforderungen der Generation Z an ihren Arbeitgeber},
  language  = {de}
}