TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Firnkes, Joschka
A1  - Zerres, Christopher
A1  - Israel, Kai
ED  - Nah, Fiona Fui-Hoon
ED  - Siau, Keng
T1  - Enhanced Product Presentation with Augmented Reality: The Role of Affective Reactions and Authenticity
T2  - HCI in Business, Government and Organizations
N2  - When shopping online, it is usually not possible to view products in the same way as you are used to when shopping offline. With augmented reality (AR), it is not only possible to view the product in detail, but also to view it at home in the real environment. Such an AR application sets stimuli that can affect the users and their purchase decision and Word-of-mouth intention. In this work, we assume that when viewing a product in AR, not only affective internal states but also cognitive perception processes have an impact on purchase decision and Word-of-mouth intention. While positive affective reactions have already been studied in the context of AR, this paper will also describe inner cognitive perception processes, using the construct of AR authenticity. To test these assumptions, a study was conducted with 155 participants. The results show that both the purchase intention and the Word-of-mouth intention are influenced by the constructs of positive affective reactions and AR authenticity.
Y1  - 2021
UR  - https://link.springer.com/chapter/10.1007/978-3-030-77750-0_4
SN  - ISBN 978-3-030-77749-4 (Print)
SB  - ISBN 978-3-030-77749-4 (Print)
SN  - 978-3-030-77750-0 (Online)
SB  - 978-3-030-77750-0 (Online)
U6  - https://doi.org/10.1007/978-3-030-77750-0_4
DO  - https://doi.org/10.1007/978-3-030-77750-0_4
VL  - LNCS 12783
SP  - 55
EP  - 70
S1  - 15
PB  - Springer Nature
CY  - Cham
ER  -