@article{BreyerMaylaender,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise},
  volume    = {2009},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus-298},
  pages     = {127 -- 129},
  abstract  = {Due to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of the structural and financial crisis.},
  language  = {de}
}