@incollection{BreyerMaylaender2018, author = {Thomas Breyer-Mayl{\"a}nder}, title = {Mediaplanung}, series = {Handbuch Marketing-Methodik}, volume = {1}, editor = {Christopher Zerres}, edition = {2.}, publisher = {Bookboon}, address = {London}, isbn = {978-87-403-2273-6}, pages = {186 -- 203}, year = {2018}, language = {de} }