@incollection{BreyerMaylaender2010,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Paradigmenwechsel – Vertrieb {\"u}berholt Werbung},
  series = {Zeitungen 2010 / 2011},
  publisher = {BDZV e. V.},
  address   = {Berlin},
  isbn      = {978-3-939705-10-9},
  pages     = {265 -- 273},
  year      = {2010},
  language  = {de}
}