@incollection{BreyerMaylaender2017,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Medienmarketing-Controlling},
  series = {Marketing-Controlling: Grundlagen – Methoden – Umsetzung},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3662504055},
  pages     = {459 -- 478},
  year      = {2017},
  language  = {de}
}