@incollection{BreyerMaylaender2006,
  author    = {Thomas Breyer-Mayl{\"a}nder},
  title     = {Der deutsche Werbemarkt},
  series = {Handbuch des Anzeigengesch{\"a}fts},
  publisher = {ZV Zeitungs-Verl. Service GmbH},
  address   = {Berlin},
  isbn      = {3-929122-77-5},
  pages     = {23 -- 42},
  year      = {2006},
  language  = {de}
}