@incollection{BreyerMaylaender2013, author = {Thomas Breyer-Mayl{\"a}nder}, title = {Sachleistungsmarketing}, series = {Marketing im Nebenfach}, editor = {Werner Pepels}, publisher = {Berliner Wissenschafts-Verlag}, address = {Berlin}, isbn = {978-3-8305-3253-8}, pages = {195 -- 213}, year = {2013}, language = {de} }