@incollection{BreyerMaylaenderLoeffel2013,
  author    = {Thomas Breyer-Mayl{\"a}nder and Marc L{\"o}ffel},
  title     = {Relaunch digitaler Produkte : Charakteristika und Ma{\"s}nahmen},
  series = {Praxishandbuch Relaunch},
  editor    = {Werner Pepels},
  publisher = {Symposium Publishing GmbH},
  address   = {D{\"u}sseldorf},
  isbn      = {978-3-86329-602-5},
  pages     = {303 -- 325},
  year      = {2013},
  language  = {de}
}