TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Sikorski, Evgenia
A1  - Kim, Yongchan
T1  - Targeting the French versus German Heat Pump market by Korean Manufacturers
T2  - ACRA 2014 - Proceedings of the 7th Asian Conference on Refrigeration and Air Conditioning
N2  - Both German and French Air-Source Heat Pump (ASHP) markets have been enjoying an overall upwards trend for many years but, nevertheless, they remain merely slightly penetrated. In terms of market players and their share, the French market is aptly diversified, whereas the German one, being utterly dominated by one single manufacturer, is badly in need of some diversification. At the same time Korean ASHP manufacturers are targeting the French but not German ASHP market. The main purpose of the paper is to find out likely reasons for their one-sided engagement, primarily those associated with the ASHP technology and its system-related aspects.
KW  - Wärmepumpe
KW  - Absatz
Y1  - 2014
SN  - 978-1-163439-400-0
SB  - 978-1-163439-400-0
ER  -