TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Reiter, Joachim
A1  - Hartmann, Uwe
A1  - Greschuchna, Larissa
A1  - Westrich, Jaline
A1  - Mörtl, Aliyah
A1  - Cherkaoui, Laura
A1  - Breier, Maike
A1  - Olbrich, Malgorzata
A1  - Hoffmann, Carolin
A1  - Franz, Andreas
A1  - Wenserit, Johannes
A1  - Müller, Andrea
T1  - Protect Our Health with Cleaner Cars – How to Gain Customer Acceptance for Air Pollution Decreasing Retrofit Purchase
T2  - HCI in Business, Government and Organizations
N2  - Automotive service suppliers are keen to invent products that help to reduce particulate matter pollution substantial, but governance worldwide are not yet ready to introduce this retrofitting of helpful devices statutory. To develop a strategy how to introduce these devices to the market based on user needs is the objective of our research. The contribution of this paper is three-fold: we will provide an overview of the current options of particulate matter pollution solutions (I). This corpus is used to come to a more precise description of the specific needs and wishes of target groups (II). Finally, a representative empirical study via social media channels with German car owners will help to develop a strategy to introduce retrofit devices into the German market (III).
Y1  - 2020
SN  - 0302-9743 (Print)
SS  - 0302-9743 (Print)
SN  - 1611-3349 (Online)
SS  - 1611-3349 (Online)
SN  - 978-3-030-50340-6 (Print)
SB  - 978-3-030-50340-6 (Print)
SN  - 978-3-030-50341-3 (Online)
SB  - 978-3-030-50341-3 (Online)
U6  - https://doi.org/10.1007/978-3-030-50341-3_13
DO  - https://doi.org/10.1007/978-3-030-50341-3_13
SP  - 158
EP  - 173
S1  - 15
PB  - Springer Nature
CY  - Cham
ER  -