@incollection{Drechsler2017, author = {Dirk Drechsler}, title = {Strategische Fr{\"u}haufkl{\"a}rung und Risikomanagement}, series = {Handbuch Marketing-Controlling, Grundlagen - Methoden - Umsetzung}, publisher = {Springer Gabler}, address = {Heidelberg}, isbn = {978-3662504055}, pages = {123 -- 148}, year = {2017}, language = {de} }