TY  - JOUR
U1  - Zeitschriftenartikel, nicht wissenschaftlich
A1  - Geigenmüller, Anja
A1  - Greschuchna, Larissa
T1  - How to Establish Trustworthiness in the Initiation of Service Relationships
JF  - Journal of marketing theory and practice
Y1  - 2011
UR  - http://web.ebscohost.com/ehost/detail?vid=3&sid=61e51758-89c5-4bfe-bf60-204874ac8b64%40sessionmgr10&hid=20&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=66238040
SN  - 1069-6679
SS  - 1069-6679
VL  - 19
IS  - 4
SP  - 391
EP  - 405
ER  -