@inproceedings{ReiterHartmannGreschuchnaetal.2020, author = {Joachim Reiter and Uwe Hartmann and Larissa Greschuchna and Jaline Westrich and Aliyah M{\"o}rtl and Laura Cherkaoui and Maike Breier and Malgorzata Olbrich and Carolin Hoffmann and Andreas Franz and Johannes Wenserit and Andrea M{\"u}ller}, title = {Protect Our Health with Cleaner Cars – How to Gain Customer Acceptance for Air Pollution Decreasing Retrofit Purchase}, series = {HCI in Business, Government and Organizations}, publisher = {Springer Nature}, address = {Cham}, isbn = {978-3-030-50340-6 (Print)}, issn = {0302-9743 (Print)}, doi = {10.1007/978-3-030-50341-3\_13}, pages = {158 -- 173}, year = {2020}, abstract = {Automotive service suppliers are keen to invent products that help to reduce particulate matter pollution substantial, but governance worldwide are not yet ready to introduce this retrofitting of helpful devices statutory. To develop a strategy how to introduce these devices to the market based on user needs is the objective of our research. The contribution of this paper is three-fold: we will provide an overview of the current options of particulate matter pollution solutions (I). This corpus is used to come to a more precise description of the specific needs and wishes of target groups (II). Finally, a representative empirical study via social media channels with German car owners will help to develop a strategy to introduce retrofit devices into the German market (III).}, language = {en} }