TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Schulz, Annika Sabrina
A1  - Schulz, Franziska
A1  - Gouveia, Ruben
A1  - Korn, Oliver
T1  - Branded Gamification in Technical Education
T2  - 2018 10th International Conference on Virtual Worlds and Games for Serious Applications (VS-Games) :  Proceedings
N2  - Brand identification has the potential of shaping individuals' attitudes, performance and commitment within learning and work contexts. We explore these effects, by incorporating elements of branded identification within gamified environments. We report a study with 44 employees, in which task performance and emotional outcomes are assessed in a real-world assembly scenario - namely, while performing a soldering task. Our results indicate that brand identification has a direct impact on individuals' attitude towards the task at hand: while instigating positive emotions, aversion and reactance also arise.
KW  - Task Analysis
KW  - Gamification
KW  - Emotion Recognition
KW  - Affective Computing
Y1  - 2018
UR  - https://www.computer.org/csdl/proceedings/vs-games/2018/7123/00/08493413-abs.html
UR  - https://www.researchgate.net/publication/328371476
SN  - 2474-0470
SS  - 2474-0470
SN  - 978-1-5386-7124-5
SB  - 978-1-5386-7124-5
U6  - https://doi.org/10.1109/VS-Games.2018.8493413
DO  - https://doi.org/10.1109/VS-Games.2018.8493413
N1  - peer-reviewed
SP  - 1
EP  - 8
PB  - IEEE
ER  -