@techreport{ZerresJonasWeberetal., type = {Working Paper}, author = {Christopher Zerres and Henry Jonas and Bj{\"o}rn Weber and Kai Rahnenf{\"u}hrer}, title = {Ziele, Herausforderungen und Anwendungsprozess f{\"u}r Social-Media im Projektmanagement}, series = {Arbeitspapiere f{\"u}r Marketing und Management}, number = {1}, organization = {Hochschule Offenburg}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-14399}, pages = {12}, language = {de} }