@techreport{KemmnerZerres,
  type      = {Working Paper},
  author    = {Stefanie Kemmner and Christopher Zerres},
  title     = {Content Marketing. Eine empirische Untersuchung},
  series    = {Arbeitspapiere f{\"u}r Marketing und Management},
  number    = {34},
  issn      = {2510-4799},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-29922},
  pages     = {26},
  language  = {de}
}