@techreport{ZerresHoffmann,
  type      = {Working Paper},
  author    = {Christopher Zerres and Leska Hoffmann},
  title     = {Prozess und Methoden des Social Media Monitorings},
  series    = {Arbeitspapiere f{\"u}r Marketing und Management},
  number    = {18},
  editor    = {Christopher Zerres},
  address   = {Offenburg},
  organization    = {Hochschule Offenburg},
  issn      = {2510-4799},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-26227},
  language  = {de}
}