@incollection{SchoenebergZerresFrassetal.2016, author = {Klaus-Peter Schoeneberg and Christopher Zerres and Alexander Fra{\"s} and J{\"o}rg Igelbrink}, title = {Textmining - Markenf{\"u}hrung mittels Social Media Analytics}, series = {Business Intelligence erfolgreich umsetzen}, publisher = {Symposion Publishing}, address = {D{\"u}sseldorf}, isbn = {978-3-86329-682-7}, pages = {75 -- 99}, year = {2016}, language = {de} }