TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Wagner, Jenny
A1  - Zerres, Christopher
A1  - Israel, Kai
ED  - Nah, Fiona
ED  - Siau, Keng
T1  - Booking Shore Excursions for Cruises. The Role of Virtual 360-Degree Presentations
T2  - HCI in Business, Government and Organizations
N2  - Complex tourism products with intangible service components are difficult to explain to potential customers. This research elaborates the use of virtual reality (VR) in the field of shore excursions. A theoretical research model based on the technology acceptance model was developed, and hypotheses were proposed. Cruise passengers were invited to test 360° excursion images on a landing page. Data was collected using an online questionnaire. Finally, data was analyzed using the PLS-SEM method. The results provide theoretical implications on technology acceptance model (TAM) research in the field of cruise tourism. Furthermore, the results and implications indicate the potential of virtual 360° shore excursion presentations for the cruise industry.
KW  - Virtual Reality
Y1  - 2023
UR  - https://link.springer.com/chapter/10.1007/978-3-031-35969-9_31
SN  - 978-3-031-35968-2 (Softcover)
SB  - 978-3-031-35968-2 (Softcover)
SN  - 978-3-031-35969-9 (eBook)
SB  - 978-3-031-35969-9 (eBook)
U6  - https://doi.org/10.1007/978-3-031-35969-9_31
DO  - https://doi.org/10.1007/978-3-031-35969-9_31
VL  - LNCS 14038
SP  - 461
EP  - 475
PB  - Springer
CY  - Cham
ET  - 1.
ER  -