@incollection{Zerres2018,
  author    = {Christopher Zerres},
  title     = {Social Media Controlling},
  series = {Social Media Marketing und Data Analytics. Aktuelle Entwicklungen und Herausforderungen},
  editor    = {Christopher Zerres and Dirk Drechsler},
  publisher = {Rainer Hampp Verlag},
  address   = {Augsburg und M{\"u}nchen},
  isbn      = {978-3-95710-228-7},
  pages     = {149 -- 163},
  year      = {2018},
  language  = {de}
}