TY - CHAP U1 - Konferenzveröffentlichung A1 - Israel, Kai A1 - Zerres, Christopher A1 - Tscheulin, Dieter K. A1 - Buchweitz, Lea A1 - Korn, Oliver T1 - Presenting Your Products in Virtual Reality: Do not Underestimate Cybersickness T2 - HCI in Business, Government and Organizations. eCommerce and Consumer Behavior N2 - For e-commerce retailers it is crucial to present their products both informatively and attractively. Virtual reality (VR) systems represent a new marketing tool that supports customers in their decision-making process and offers an extraordinary product experience. Despite these advantages, the use of this technology for e-commerce retailers is also associated with risks, namely cybersickness. The aim of the study is to investigate the occurrence of cybersickness in the context of the customer’s perceived enjoyment and the perceived challenge of a VR product presentation. Based on a conceptual research framework, a laboratory study with 533 participants was conducted to determine the influence of these factors on the occurrence of cybersickness. The results demonstrate that the perceived challenge has a substantially stronger impact on the occurrence of cybersickness, which can only be partially reduced by perceived enjoyment. When realizing VR applications in general and VR product presentations in particular, e-commerce retailers should therefore first minimize possible challenges instead of focusing primarily on entertainment aspects of such applications. Y1 - 2019 UR - https://www.researchgate.net/publication/334371721 SN - 0302-9743 SS - 0302-9743 SN - 1611-3349 (E-ISSN) SS - 1611-3349 (E-ISSN) SN - 978-3-030-22334-2 (Softcover) SB - 978-3-030-22334-2 (Softcover) SN - 978-3-030-22335-9 (eBook) SB - 978-3-030-22335-9 (eBook) U6 - https://doi.org/10.1007/978-3-030-22335-9_14 DO - https://doi.org/10.1007/978-3-030-22335-9_14 VL - LNCS 11588 SP - 206 EP - 224 PB - Springer Nature CY - Cham ER -