TY  - CHAP
U1  - Buchbeitrag
A1  - Korn, Oliver
A1  - Brenner, Florian
A1  - Börsig, Julian
A1  - Lalli, Fabio
A1  - Mattmüller, Maik
A1  - Müller, Andrea
T1  - Defining Recrutainment: A Model and a Survey on the Gamification of Recruiting and Human Resources
T2  - AHFE 2017: Advances in The Human Side of Service Engineering
N2  - Recrutainment, is a hybrid word combining recruiting and entertainment. It describes the combination of activities in human resources and gamification. Concepts and methods from game design are now used to assess and select future employees. Beyond this area, recrutainment is also applied for internal processes like professional development or even marketing campaigns. This paper’s contribution has four components: (1) we provide a conceptual background, leading to a more precise definition of recrutainment; (2) we develop a new model for analyzing solutions in recrutainment; (3) we present a corpus of 42 applications and use the new model to assess their strengths and potentials; (4) we provide a bird’s eye view on the state of the art in recrutainment and show the current weighting of gamification and recruiting aspects.
KW  - Recrutainment
KW  - Recrutainment
KW  - Recruiting
KW  - Human Resources
KW  - Gamification
Y1  - 2017
SN  - 2194-5357
SS  - 2194-5357
SN  - 978-3-319-60485-5
SB  - 978-3-319-60485-5
U6  - https://doi.org/10.1007/978-3-319-60486-2_4
DO  - https://doi.org/10.1007/978-3-319-60486-2_4
N1  - Best Paper Award AHFE HSSE 2017
VL  - 601
SP  - 37
EP  - 49
PB  - Springer
CY  - Cham
ER  -