@book{OPUS4-2941,
  title     = {Social Media Marketing und Data Analytics},
  series = {Hamburger Schriften zur Marketingforschung},
  volume    = {100},
  editor    = {Christopher Zerres and Dirk Drechsler},
  edition   = {1.},
  publisher = {Rainer Hampp Verlag},
  address   = {Augsburg und M{\"u}nchen},
  isbn      = {978-3-95710-228-7},
  pages     = {334},
  year      = {2018},
  language  = {de}
}