@techreport{MuellerZerres, type = {Working Paper}, author = {Dennis M{\"u}ller and Christopher Zerres}, title = {Marketing-Automation-Systeme}, series = {Arbeitspapiere f{\"u}r Marketing und Management}, number = {37}, issn = {2510-4799}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-29910}, pages = {43}, language = {de} }